Forward Logics Response Engine
Rated five stars by business owners

Never let another good lead fall through the cracks.

Your next customer might call while you're on a job, message after hours, or enquire while your team is already busy. Response Engine makes sure they still get an answer, a next step, and a clear path to booking.

No setup fee No lock-in Live within 72 working hours
Conversion AI · Live Try it now

Connecting you to the live chat agent…

The live chat couldn't load here

Refresh the page to try again, or book a live demo and we'll walk you through it.

Book a Live Demo
Voice AI · Live Try it now

Connecting you to the live voice agent…

The voice agent couldn't load here

Refresh the page to try again, or book a live demo and we'll walk you through it.

Book a Live Demo
Summary sent to team Review request scheduled

The revenue leak

One enquiry can be worth hundreds or thousands.

The problem is rarely just getting more leads. The problem is what happens after the lead comes in.

A customer calls.→Nobody answers.
They message.→The reply comes tomorrow.
They ask for a quote.→Nobody follows up.
They book.→Then don't show.
They use your service.→Nobody asks for a review.
Each one looks small. Together, they create a serious revenue leak.
Response Engine closes those gaps. One continuous process

Every gap above is a moment where a ready-to-buy customer is left waiting, and a competitor is one search away. Response Engine takes each of those moments and gives it a defined response, so nothing depends on someone happening to be free at exactly the right time.

Answered Qualified Booked Confirmed Reminded Followed up Reviewed

Capabilities

What Response Engine does for your business

Respond

Respond while they're still interested.

When someone contacts your business, they don't want to wait until tomorrow. Response Engine can answer website and social enquiries immediately and, on Growth, answer incoming calls live.

If you miss a call, the customer can receive an immediate text-back so the conversation keeps moving.

The goal is simple: don't give a ready-to-buy customer a reason to keep searching.

Qualify & book

Turn enquiries into actual bookings.

Answering is only the first step. Response Engine can ask the questions your team normally asks:

  • What do you need?
  • Where are you located?
  • When do you need it?
  • Which service are you interested in?
  • When would you like to book?

Once the customer is ready, the system can move them directly into your calendar. Less back-and-forth. Fewer forgotten enquiries. More clear next steps.

Calendar

Keep your calendar moving.

Once an appointment is booked, the system keeps working. Customers automatically receive:

  • Booking confirmations
  • Appointment details
  • Reminder messages
  • Rescheduling instructions

Your team doesn't need to manually chase every appointment. And when someone doesn't show, the conversation doesn't have to end there.

Follow-up

Follow up when your team forgets to.

Not every customer books on the first conversation. That doesn't mean they're lost. Response Engine can continue following up with leads who:

  • Didn't reply
  • Asked a question but never booked
  • Requested a quote
  • Missed an appointment
  • Went cold
  • Were previously marked lost

Instead of relying on someone to remember who needs another call, the follow-up process keeps running in the background.

Reactivation · Growth

Turn old leads into new opportunities.

Most businesses already have potential customers sitting in:

  • Old inboxes
  • Their CRM
  • Previous quote requests
  • Missed enquiries
  • Lost opportunities

Growth can automatically re-engage those leads over time and bring interested customers back into conversation. Your next customer may already be in your database.

Reputation

Build your Google reputation automatically.

The customer journey shouldn't end when the appointment or job is finished. Response Engine can automatically ask happy customers to leave a Google review.

No sticky notes No staff reminders No awkward follow-up

More completed customers can become more reviews, consistently.

Visibility

Know exactly what happened.

Your team stays informed without needing to listen to every call or read every message. After conversations, Response Engine can send clear summaries including:

  • Who contacted you
  • What they wanted
  • Questions they asked
  • Important information collected
  • Whether they qualified
  • Whether they booked
  • What needs to happen next

Growth also gives you a live results dashboard so you can see how the system is performing. Automation handles the repetitive work. Your team keeps the visibility.


Channels

Every way customers reach you. One response system.

Customers don't all contact businesses the same way. Some call. Some use your website. Some message Facebook. Some send an Instagram DM. Some use WhatsApp. Response Engine brings those conversations into one consistent customer journey.

Website Enquiries

Answer questions and move visitors towards booking while they're still on your website.

Facebook & Instagram

Respond when social enquiries arrive instead of leaving them sitting in an inbox.

WhatsApp

Keep conversations moving on the channel customers already use.

Missed Calls

If your team can't answer, send an immediate text-back and continue the conversation.

Live Phone Calls Growth

AI Voice can answer incoming calls, speak naturally with the customer, qualify the enquiry and book the appointment.


Human handover

Your team stays in control.

Response Engine is not designed to pretend every conversation should be automated. When a customer needs a person, the system can hand the conversation over with the context already captured.

That means your staff spend less time on the questions below, and more time on conversations where human attention actually matters.

"What service do you need?"

"What time suits you?"

"Can I get your details?"


How it works

Live in three steps.

No complicated software project. No months of implementation. No need to rebuild your entire business.

01 Connect

We connect what you already use.

  • Business information
  • Phone number
  • Calendar
  • Services
  • Opening hours
  • FAQs
  • Pricing or service information
  • Social channels
  • CRM where applicable
02 Build

We train Response Engine around your business.

  • How you want customers greeted
  • Qualification questions
  • Booking rules
  • Escalation rules
  • Business hours
  • Services
  • Frequently asked questions
  • Tone of voice
  • Follow-up sequences
Everything is reviewed before launch
03 Launch

We put the system to work.

Once tested, Response Engine goes live across the channels included in your plan.

From that point, new enquiries enter a consistent process instead of relying on someone being available at exactly the right moment.

Full setup is handled by Forward Logics

The customer journey

One customer. One complete system.

01Customer calls or messages
02Response Engine answers
03Customer is qualified
04Appointment is booked
05Confirmation is sent
06Reminder goes out
07Unbooked leads are followed up
08Team receives conversation summary
09Customer completes the service
10Google review request is sent
Industries

Built for businesses where every enquiry matters.

Home Services

Plumbing, electrical, HVAC, pest control and other service businesses where missing one call can mean losing the job.

Dental & Appointment-Based Businesses

Manage enquiries, appointment bookings, confirmations, reminders and follow-up without adding more front-desk admin.

Health & Allied Services

Help customers get answers and book while reducing repetitive reception work.

Beauty & Cosmetic Clinics

Respond to social enquiries, qualify customers, book consultations, send reminders and generate reviews.

Automotive

Handle availability questions, booking requests, missed calls and follow-up.

Professional Services

Qualify new enquiries, schedule consultations and make sure potential clients receive a next step.

Local Service Businesses

Any business where customers call, message, request quotes or book appointments can benefit from a stronger response process.

Protect the spend

The problem isn't always more leads. It's what happens to the leads you've already paid for.

If you're spending money on any of these, then every unanswered enquiry makes that marketing less valuable.

Meta Ads Google Ads SEO Your website Social media Lead generation

Response Engine protects the opportunity after the click.

Pricing

Simple pricing. Full setup included.

Two plans. No setup fee. No lock-in.

Starter
$399USD / month

For businesses that want every digital enquiry handled quickly and consistently.

Included
  • AI chat for incoming enquiries
  • Website and social message response
  • Facebook
  • Instagram
  • WhatsApp
  • Missed-call text-back
  • Lead qualification
  • Automatic appointment booking
  • Booking confirmations
  • Appointment reminders
  • Instant conversation summaries via email
  • Lead follow-up sequence
  • Complete setup by Forward Logics
Best for

Businesses that receive enquiries through their website and social channels and want to stop messages and missed calls from going cold.

No setup feeNo lock-inLive within 72 working hours
Start With Starter
Growth Complete system
$699USD / month

For businesses that want the complete response system across messages, phone calls, follow-up and reputation.

Everything in Starter, plus
  • Live AI Voice Agent
  • Incoming calls answered 24/7
  • Natural Australian voice
  • Call qualification
  • Phone appointment booking
  • Call summaries via email
  • Advanced multi-step lead follow-up
  • Cold and lost-lead reactivation
  • No-show recovery
  • Automated Google review management
  • Live results dashboard
  • Priority support
Best for

Businesses where missed calls, reception workload, after-hours enquiries, old leads and customer reviews directly affect revenue.

No setup feeNo lock-inLive within 72 hours
Start With Growth

Starter or Growth?

Choose Starter if:

Most of your opportunities arrive through messages, website forms or social media and you mainly need faster response, booking and follow-up.

Choose Growth if:

Phone calls are a major source of business and you also want live call answering, longer-term lead recovery, Google reviews and reporting.

Not sure? We'll recommend the right setup during your demo.


FAQ

Frequently asked questions

Will customers know they're talking to AI?

The goal isn't to trick customers. The goal is to give them a fast, natural and useful experience.

The system is configured around your services, business information, tone and booking rules so the conversation feels relevant to your business rather than like a generic bot.

What happens if the system doesn't know the answer?

It doesn't need to guess.

Response Engine can be configured to escalate specific questions or situations to your team, while passing along the conversation context so your staff know what's already been discussed.

Does this replace my receptionist?

It can automate a large amount of repetitive reception work, or it can work alongside your existing team. Many businesses will use it to cover:

  • After-hours enquiries
  • Overflow calls
  • Missed calls
  • Repetitive questions
  • Appointment booking
  • Reminders
  • Follow-up

…while staff handle the conversations that genuinely need a person.

Can it use my existing phone number?

In most setups, yes.

We'll review your current phone and system configuration during onboarding and recommend the cleanest setup.

Does it work with my existing calendar and CRM?

Response Engine is designed to connect with the systems businesses already use where integration is supported.

We'll confirm your current setup before launch.

How long does setup take?

Our standard target is to have the system live within 72 working hours once we have the information and access required from your business.

Is there a setup fee?

No. Both plans include full setup.

Am I locked into a contract?

No. Both plans are month-to-month.

Book a live demo

Ready to see where your enquiries are slipping through?

You may not need more leads. You may need fewer opportunities falling through the cracks.

Let us show you what happens when a customer calls or messages your business, and how Response Engine can manage the journey from first enquiry through booking, follow-up and review.

Respond faster. Follow up consistently. Book more opportunities. Build a stronger reputation.
Book a live demo

Preview sandbox: the booking calendar is blocked here. It loads normally on your own domain.