Never let another good lead fall through the cracks.
Your next customer might call while you're on a job, message after hours, or enquire while your team is already busy. Response Engine makes sure they still get an answer, a next step, and a clear path to booking.
Each one looks small.
Together, they create a serious revenue leak.
Response Engine closes those gaps.One continuous process
Every gap above is a moment where a ready-to-buy customer is left waiting, and a competitor is one search away. Response Engine takes each of those moments and gives it a defined response, so nothing depends on someone happening to be free at exactly the right time.
When someone contacts your business, they don't want to wait until tomorrow. Response Engine can answer website and social enquiries immediately and, on Growth, answer incoming calls live.
If you miss a call, the customer can receive an immediate text-back so the conversation keeps moving.
The goal is simple: don't give a ready-to-buy customer a reason to keep searching.
Qualify & book
Turn enquiries into actual bookings.
Answering is only the first step. Response Engine can ask the questions your team normally asks:
What do you need?
Where are you located?
When do you need it?
Which service are you interested in?
When would you like to book?
Once the customer is ready, the system can move them directly into your calendar. Less back-and-forth. Fewer forgotten enquiries. More clear next steps.
Calendar
Keep your calendar moving.
Once an appointment is booked, the system keeps working. Customers automatically receive:
Booking confirmations
Appointment details
Reminder messages
Rescheduling instructions
Your team doesn't need to manually chase every appointment. And when someone doesn't show, the conversation doesn't have to end there.
Follow-up
Follow up when your team forgets to.
Not every customer books on the first conversation. That doesn't mean they're lost. Response Engine can continue following up with leads who:
Didn't reply
Asked a question but never booked
Requested a quote
Missed an appointment
Went cold
Were previously marked lost
Instead of relying on someone to remember who needs another call, the follow-up process keeps running in the background.
Reactivation · Growth
Turn old leads into new opportunities.
Most businesses already have potential customers sitting in:
Old inboxes
Their CRM
Previous quote requests
Missed enquiries
Lost opportunities
Growth can automatically re-engage those leads over time and bring interested customers back into conversation. Your next customer may already be in your database.
Reputation
Build your Google reputation automatically.
The customer journey shouldn't end when the appointment or job is finished. Response Engine can automatically ask happy customers to leave a Google review.
No sticky notesNo staff remindersNo awkward follow-up
More completed customers can become more reviews, consistently.
Visibility
Know exactly what happened.
Your team stays informed without needing to listen to every call or read every message. After conversations, Response Engine can send clear summaries including:
Who contacted you
What they wanted
Questions they asked
Important information collected
Whether they qualified
Whether they booked
What needs to happen next
Growth also gives you a live results dashboard so you can see how the system is performing. Automation handles the repetitive work. Your team keeps the visibility.
Channels
Every way customers reach you. One response system.
Customers don't all contact businesses the same way. Some call. Some use your website. Some message Facebook. Some send an Instagram DM. Some use WhatsApp. Response Engine brings those conversations into one consistent customer journey.
Website Enquiries
Answer questions and move visitors towards booking while they're still on your website.
Facebook & Instagram
Respond when social enquiries arrive instead of leaving them sitting in an inbox.
WhatsApp
Keep conversations moving on the channel customers already use.
Missed Calls
If your team can't answer, send an immediate text-back and continue the conversation.
Live Phone Calls Growth
AI Voice can answer incoming calls, speak naturally with the customer, qualify the enquiry and book the appointment.
Human handover
Your team stays in control.
Response Engine is not designed to pretend every conversation should be automated. When a customer needs a person, the system can hand the conversation over with the context already captured.
That means your staff spend less time on the questions below, and more time on conversations where human attention actually matters.
"What service do you need?"
"What time suits you?"
"Can I get your details?"
How it works
Live in three steps.
No complicated software project. No months of implementation. No need to rebuild your entire business.
01 Connect
We connect what you already use.
Business information
Phone number
Calendar
Services
Opening hours
FAQs
Pricing or service information
Social channels
CRM where applicable
02 Build
We train Response Engine around your business.
How you want customers greeted
Qualification questions
Booking rules
Escalation rules
Business hours
Services
Frequently asked questions
Tone of voice
Follow-up sequences
Everything is reviewed before launch03 Launch
We put the system to work.
Once tested, Response Engine goes live across the channels included in your plan.
From that point, new enquiries enter a consistent process instead of relying on someone being available at exactly the right moment.
Full setup is handled by Forward Logics
The customer journey
One customer. One complete system.
01Customer calls or messages
02Response Engine answers
03Customer is qualified
04Appointment is booked
05Confirmation is sent
06Reminder goes out
07Unbooked leads are followed up
08Team receives conversation summary
09Customer completes the service
10Google review request is sent
Industries
Built for businesses where every enquiry matters.
Home Services
Plumbing, electrical, HVAC, pest control and other service businesses where missing one call can mean losing the job.
Dental & Appointment-Based Businesses
Manage enquiries, appointment bookings, confirmations, reminders and follow-up without adding more front-desk admin.
Health & Allied Services
Help customers get answers and book while reducing repetitive reception work.
Beauty & Cosmetic Clinics
Respond to social enquiries, qualify customers, book consultations, send reminders and generate reviews.
Automotive
Handle availability questions, booking requests, missed calls and follow-up.
Professional Services
Qualify new enquiries, schedule consultations and make sure potential clients receive a next step.
Local Service Businesses
Any business where customers call, message, request quotes or book appointments can benefit from a stronger response process.
Protect the spend
The problem isn't always more leads. It's what happens to the leads you've already paid for.
If you're spending money on any of these, then every unanswered enquiry makes that marketing less valuable.
Meta AdsGoogle AdsSEOYour websiteSocial mediaLead generation
Response Engine protects the opportunity after the click.
Pricing
Simple pricing. Full setup included.
Two plans. No setup fee. No lock-in.
Starter
$399USD / month
For businesses that want every digital enquiry handled quickly and consistently.
Included
AI chat for incoming enquiries
Website and social message response
Facebook
Instagram
WhatsApp
Missed-call text-back
Lead qualification
Automatic appointment booking
Booking confirmations
Appointment reminders
Instant conversation summaries via email
Lead follow-up sequence
Complete setup by Forward Logics
Best for
Businesses that receive enquiries through their website and social channels and want to stop messages and missed calls from going cold.
No setup feeNo lock-inLive within 72 working hours
Most of your opportunities arrive through messages, website forms or social media and you mainly need faster response, booking and follow-up.
Choose Growth if:
Phone calls are a major source of business and you also want live call answering, longer-term lead recovery, Google reviews and reporting.
Not sure? We'll recommend the right setup during your demo.
FAQ
Frequently asked questions
Will customers know they're talking to AI?
The goal isn't to trick customers. The goal is to give them a fast, natural and useful experience.
The system is configured around your services, business information, tone and booking rules so the conversation feels relevant to your business rather than like a generic bot.
What happens if the system doesn't know the answer?
It doesn't need to guess.
Response Engine can be configured to escalate specific questions or situations to your team, while passing along the conversation context so your staff know what's already been discussed.
Does this replace my receptionist?
It can automate a large amount of repetitive reception work, or it can work alongside your existing team. Many businesses will use it to cover:
After-hours enquiries
Overflow calls
Missed calls
Repetitive questions
Appointment booking
Reminders
Follow-up
…while staff handle the conversations that genuinely need a person.
Can it use my existing phone number?
In most setups, yes.
We'll review your current phone and system configuration during onboarding and recommend the cleanest setup.
Does it work with my existing calendar and CRM?
Response Engine is designed to connect with the systems businesses already use where integration is supported.
We'll confirm your current setup before launch.
How long does setup take?
Our standard target is to have the system live within 72 working hours once we have the information and access required from your business.
Is there a setup fee?
No. Both plans include full setup.
Am I locked into a contract?
No. Both plans are month-to-month.
Book a live demo
Ready to see where your enquiries are slipping through?
You may not need more leads. You may need fewer opportunities falling through the cracks.
Let us show you what happens when a customer calls or messages your business, and how Response Engine can manage the journey from first enquiry through booking, follow-up and review.